A year with Simple: An honest appraisal

I’m a chronic early adopter. I sign up for betas without really understanding why I’m signing up. I throw myself at new software like a zealot, prostrate before the gods of technology.

So when I heard about an online-only bank that promised to put user experience (UX) at the center of their business model, I couldn’t resist. I signed up to be one of Simple’s earliest customers back in May of 2011. I finally got my invite in August of 2012. I’ve been a Simple customer ever since.

What follows is my experience using Simple as my primary bank over the past year. It’s critical and honest, and I hope it’ll be useful if you’re thinking of making the leap.

The Basics

Simple is not budget software or a financial service. Simple is a bank.  Their hope is that Simple replaces your current bank completely.

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