Fanta “Saving the Source”

As Director of Special Operations at Psyop, it was part of my job to explore new territories and expand our capabilities.

"Saving the Source" (2013), a global, cross-platform campaign for the Fanta brand, was an important step into the interactive space for Psyop — a company known mostly for its Emmy award-winning animation and visual effects work.

Still from "Saving the Source"

By hiring key staff and combining them with Psyop's existing talent, I helped shape a lean interactive team that produced a native iOS and Android version of an interactive graphic novel in a matter of weeks.

"Saving the Source" went on to win a Silver Ciclope Award in the Mobile App category.