Positron combines engineering, art and design to create premium VR experiences.
To relaunch Positron's brand, I talked with founder Jeffrey Travis about his experience as both an engineer and a filmmaker.
We discussed our shared love of nostalgic space-age imagery and the moonshot ambitions of mid-century America. Those common interests became the launchpad for Positron's new identity.
To create Positron's visual identity system, I designed:
- a new logo
- business cards
- typographical guidelines
- a universal color palette
- presentation and proposal templates
- storyboards for video case studies
Following are excerpts from the final design system:
Video case studies are an important part of Positron's new business efforts.
Using the newly minted identity system, I storyboarded a flexible titling system for use in video projects.
To learn more, visit Positron's site.